JOB OPENING:
We are seeking a creative, energetic
and organized Marketing Communications Manager (MarCom) to translate ImpediMed’s
business strategy into exciting, engaging marketing campaigns that will increase
overall revenue as well as provide product conversion communications in a
variety of formats, both electronic and print.
You will have the opportunity to
work cross-functionally with partners in Research and Development (R&D),
Product Development, Business Development, Customer Experience and Sales.
A successful MarCom Manager at
ImpediMed will live and breathe ImpediMed’s company vision to “Leave no patient untested who could
benefit from our technology”, while executing and delivering high-quality marketing
campaigns. You also thrive on both
paying attention to details as well as seeing the ‘big picture’, and you are
eager to analyze your campaigns’ effectiveness with the ability to create
reports and dashboards to illustrate your conclusions.
Your strong written and verbal
communications skills as well as your ability to build relationships, both
in-person and using social media, will propel your career forward as you
consider this exciting opportunity to make a huge impact for a growing company.
At ImpediMed, you can expect to
find a friendly, fun and collaborative work environment. You will be joining an amazing company that
is working to Change the Future of
Healthcare!
TO APPLY: Please send your resume to: employment@impedimed.com, subject line reading MarCom
About ImpediMed
Based in Brisbane, Australia with its principal
office located in Carlsbad, CA, USA and a European office in Thessaloniki,
Greece, ImpediMed is the world leader in the design and manufacture of medical
devices employing bioimpedance spectroscopy (BIS) technologies for use in the
non-invasive clinical assessment and monitoring of tissue composition and fluid
status. ImpediMed Limited is a public company listed on the Australian Stock
Exchange (ASX: IPD).
ImpediMed devices are currently used in both
the clinical and research settings with future applications being developed for
home use. ImpediMed has over 15 years of clinical experience supporting
healthcare professionals in the assessment of secondary unilateral lymphedema
of the limbs. ImpediMed’s devices are used in a variety of settings to aid
surgeons, oncologists, therapists, and radiation oncologists. Our research
devices are thought of as a gold standard measurement system for non-invasive
fluid and body composition measurement, used in both animals and human
research.
ImpediMed produces a family of FDA cleared
and CE Marked medical devices, including SOZO®, sold in select markets
globally. For more information, see our
website at www.impedimed.com.
ImpediMed’s management team includes
executives who have international experience in successfully introducing
innovative medical products to global markets. The organization is dynamic and
professional and has been built from the ground up with a strong team of
enthusiastic and dedicated senior managers, researchers and employees. The
company is on a dramatic growth path with the strong demand for its unique
product offerings and offers exciting career opportunities.
ImpediMed’s
Company Vision: Leave no patient untested who could benefit
from our technology.
POSITION SUMMARY
The Marketing Communications Manager
will work under the guidance of the SVP, R&D and Technology to develop and
execute marketing communications programs to achieve company-wide sales and
marketing objectives. This will include
the implementation of marketing communications activities through interactions
with business development, product marketing, customer service and sales. While
product management is responsible for setting the direction, and focus of the
different vertical businesses, the Marketing Communications Manager is
responsible for understanding this direction and creating, implementing, and
overseeing both internal and external communication programs that effectively
describe and promote the organization and its products. This role ensures that the marketing function
accurately reflects the brand of the company.
PRIMARY
DUTIES & RESPONSIBILITIES (Essential Functions of the Position) include but are
not limited to the following. Other duties may be assigned.
·
Working with multiple internal departments and with
external partners, create/review/edit marketing collateral, web content, data
sheets, brochures, display materials for trade shows, advertisements, online
advertisements, newsletters, promotional materials, presentations, scripts &
other multimedia items
·
Write, execute, and support direct mail/email campaigns
·
Help support all partner and channel marketing
initiatives including partner collateral, html emails, partner landing pages,
joint marketing programs, etc.
·
Support tradeshows and other events as needed through
registration, coordination and logistics support
·
Help develop lead generation, awareness building and
other campaign management activities that support product launches and focused
campaigns (target verticals)
·
Provide detailed analysis and reporting on competitor,
partner & reseller marketing activities
·
Analyze and generate regular reports on results of
marketing campaigns including budget management, new contacts, lead generation,
and ROI
·
Manage and monitor the ImpediMed’s web presence,
including social media sites via analytic tools, implementing SEO marketing
campaigns, and monitoring online reviews/postings
·
Maintain effective working team relationships across the
company
·
Communicate Marcom activities on a fortnightly basis to
the Sales and Marketing management
·
Obtain necessary consent and provide final approval on
all marketing collateral, products and promotions
OTHER RESPONSIBILITIES
·
Manage/track budget to support recommended engagement
strategies
·
Develop schedules and maintain deadlines
·
Monitor medical marketing trends, medical news and
updates
·
Prepare market analyses on patient demographics,
potential physicians/practices and
potential new locations
·
Research, recommend and manage lead generating activities
including; advertising opportunities, online marketing opportunities, trade
show & event opportunities
·
Recommend and coordinate online marketing programs including;
newsletter sponsorships, banner advertising, white paper postings, splash
pages, inquiry/survey forms and search terms
·
Help plan, develop, and coordinate any community
health fair activities or special
physician/community events
·
Maintain relationships with third party vendors and
outside organizations
SUPERVISORY
RESPONSIBILITIES
·
As assigned.
QUALIFICATIONS
/ GUIDELINES
Typical
Knowledge, Skills, & Abilities:
·
Ability to work in a geographically distributed team environment
and plan, manage, and complete multiple, complex, cross-functional projects
with changing requirements
·
Be reliable, punctual, and able to
work independently
·
Provide a high level of service to internal and
external audiences always
·
Work well under pressure; assess, respond to, and
communicate issues in a timely manner
·
Excellent verbal and written communication skills to clearly
document all work and communicate ideas, concepts, plans, and documentation
with external audiences and coworkers through
the telephone, email, and in person
·
Results oriented self-starter with track record of delivering results
·
Passion for high quality results and attention to detail
·
Must understand, follow, and comply with regulatory requirements
as applicable to various processes. An
understanding of FDA Quality System Regulations and ISO Standards (ISO 13485)
is required.
·
Must possess a thorough understanding of work related standards
and regulations, including but not limited to Standard Operating Procedures
(SOPs) and Quality System Regulations (QSRs), both US and international.
Skills –
Technical:
·
Must demonstrate a high level of
understanding of common business practices, exceptional computer and business
machine skills and software application proficiency
·
Excellent verbal and written communication
skills
·
Proficient with Microsoft Office Suite and
various computer programs that will offer improved productivity for the
position
·
Strong problem-solving, judgment and
decision-making skills are required
TYPICAL MINIMUM EDUCATION, EXPERIENCE or CERTIFICATIONS
·
Bachelor’s degree in Public Relations, Marketing,
Communications or related field required
·
Two (2) to five (5) years strong writing and editing
skills and the ability to create a wide variety of content
·
Knowledge of website content management systems and
social media tools required
·
Experience in healthcare-related field preferred
·
Experience in working with print and video production
preferred
WORK
ENVIRONMENT & PHYSICAL REQUIREMENTS
·
Travel: Position requires business travel (including
overnight), estimated up to 5%. Must be
available for occasional international travel.
Valid driver’s licence
and valid passport required.
·
Physical
Demand:
Must be able to lift weight of up to twenty (20) pounds of force on an
occasional basis, and a negligible amount of force to lift, carry, push, pull,
or otherwise move objects.
·
Mental Demand:
Moderate to high degree of concentration. Able to use a computer for extended
periods of time.
BENEFITS:
·
Full
healthcare benefits include: Medical PPO/HMO/HSA Plan Choices, Dental Plan,
Vision Plan; 401(k) with employer match for full-time employees once vested in
plan.
·
Basic Life,
AD&D, STD/LTD, Life Assistance Program (EAP)
ImpediMed is an Equal
Opportunity/Affirmative Action Employer